PR Communications
I build AI agents that handle the repetitive, time-consuming parts of the PR workflow — drafting, list management, follow-ups, and reporting — so your communications team can focus on relationships, strategy, and message control.
Amplifying PR teams, not replacing them
Good PR is fundamentally about relationships and judgement. But too much of a PR professional's day is spent on administrative tasks that don't require either.
A typical comms team spends significant time on tasks that are important but mechanical — updating media lists, drafting initial versions of press releases, tracking who was pitched and when, compiling coverage reports after a campaign. These tasks eat into the time available for the work that actually moves the needle: building journalist relationships, crafting strategic narratives, and managing sensitive communications.
The agents I build take over the mechanical layer. They draft, track, organise, and report — always under human oversight. Your team reviews and approves everything before it goes out. The agent handles the scaffolding; your team provides the judgement and the relationships.
Press release drafting and distribution tracking
From first draft to pickup tracking, agents that accelerate the full press release lifecycle.
Structured first drafts
I configure agents with your brand's tone guidelines, messaging frameworks, and boilerplate. Feed the agent the key facts — what happened, why it matters, relevant quotes — and it produces a structured first draft in your house style. Your team edits and polishes rather than starting from a blank page, cutting drafting time significantly.
Multi-format adaptation
One announcement often needs multiple versions — a full press release, a media advisory, a social media thread, an internal announcement, and an investor update. The agent generates all of these from the same source material, maintaining message consistency while adapting tone and format for each audience.
Distribution tracking
After a release goes out, the agent tracks its journey — which wire services carried it, which outlets published it, which journalists referenced it in their own coverage. This tracking starts immediately and continues for days, building a complete picture of how the release performed.
Message penetration analysis
Beyond just tracking pickup, the agent analyses whether your key messages actually landed. Did coverage include the specific points you wanted to communicate, or did journalists reframe the story? This analysis helps refine messaging strategy for future releases.
Media list management
Automated maintenance and enrichment of your media contacts so your lists are always current and targeted.
Contact verification and updates
Media contacts go stale quickly — journalists change beats, switch outlets, or move on entirely. I build agents that continuously verify contact information, detect beat changes from published articles, and flag entries that need attention. Your media database stays current without someone manually checking every entry.
New contact discovery
The agent identifies journalists and outlets that are newly covering your sector. When a reporter publishes their first article about your industry, the agent adds them to a prospect list with context — what they wrote, their outlet, their apparent angle. Your team decides whether to add them to active lists.
List segmentation and targeting
Rather than blasting one list, the agent helps build targeted segments based on journalist interests, outlet type, geographic focus, and past engagement. For each announcement, it recommends which segments are most relevant, improving pitch relevance and reducing wasted outreach.
Engagement history tracking
Every interaction with a media contact is logged — pitches sent, responses received, coverage that resulted, and follow-up notes. The agent maintains this history so anyone on your team can see the full relationship context before reaching out, preventing duplicate pitches and enabling more informed conversations.
Outreach automation and coverage reporting
Systematic follow-up management and campaign-level reporting that closes the loop on every PR effort.
Follow-up cadence management
The agent tracks every pitch sent and manages the follow-up timeline. It knows who was contacted, when, and what the response was. When a follow-up is due, it drafts a personalised message based on the journalist's coverage history and the original pitch — not a generic "just checking in" email. Your team reviews and sends.
Response tracking and classification
Journalist responses are automatically classified — interested, declined, requesting more information, referred to colleague, or no response. This classification feeds into reporting and helps your team prioritise where to invest follow-up effort. Patterns emerge: which angles generate interest, which outlets are responsive, what timing works best.
Post-campaign coverage reports
After a campaign or launch, the agent produces a comprehensive report combining outreach data with coverage results. It shows: total pitches sent, response rates, coverage secured, key messages that landed, reach estimates, and sentiment analysis. These reports help demonstrate PR value and inform future campaign strategy.
Ongoing PR performance dashboards
Beyond individual campaigns, I build agents that maintain running dashboards of PR performance metrics — media relationships health, pitch success rates, coverage volume trends, and message consistency scores. These give communications leadership a continuous view of how the function is performing, not just post-campaign snapshots.
Ready to give your PR team an AI co-pilot?
Tell me about your communications workflow and I'll design agents that handle the heavy lifting.