Media & Communications
I build AI agents that watch, filter, and surface what matters across the media landscape — so communications teams can focus on strategy instead of manual monitoring.
News Monitoring
Continuous, intelligent scanning of news sources tailored to your business context.
Generic news alerts flood you with noise. The agents I build go beyond keyword matching — they understand context, relevance, and priority. They continuously scan news sources, trade publications, regulatory feeds, and industry outlets, then filter and classify stories based on your specific criteria.
Industry-Specific Tracking
Agents configured to understand your sector's terminology, key players, and what constitutes a meaningful development. A story about a competitor's regulatory filing gets flagged; irrelevant mentions of shared keywords get filtered out.
Regulatory & Policy Alerts
Automated monitoring of government gazettes, regulatory body announcements, and policy publications. The agent identifies changes that affect your operations and summarises the implications, rather than just forwarding raw documents.
Market Event Detection
Real-time identification of market-moving events — M&A activity, funding rounds, leadership changes, product launches. The agent cross-references multiple sources to validate signals before alerting your team.
Structured Briefings
Automated daily or weekly news digests that arrive in your inbox or Slack channel. Each briefing is structured by topic, prioritised by relevance, and includes source links and one-paragraph summaries — not just headlines.
Media Monitoring
Cross-platform coverage tracking that goes beyond simple mention counting.
Knowing where you've been mentioned is only the starting point. The media monitoring agents I build track coverage across online publications, blogs, podcasts, broadcast transcripts, and social platforms — then assess sentiment, identify trends, and produce structured reports that comms teams can actually act on.
Cross-Platform Mention Tracking
Agents that monitor dozens of sources simultaneously — from mainstream outlets and trade press to niche blogs and podcast transcripts. Every mention is captured, classified by source type, and logged with full context rather than just a link.
Sentiment Analysis & Trend Detection
Each mention is assessed for tone and sentiment, not with a blunt positive/negative score, but with nuanced understanding of context. The agent identifies emerging narrative trends — shifts in how your brand or sector is being discussed — before they become obvious.
Coverage Reporting
Automated generation of media coverage reports with volume metrics, reach estimates, sentiment breakdowns, and source analysis. These reports can be scheduled or triggered on demand, and formatted for different audiences — executives, board members, or the comms team.
Journalist & Outlet Identification
Agents that build and maintain profiles of journalists and outlets covering your space. They track who writes about what, how frequently, and with what angle — giving your PR team intelligence for targeted outreach.
Brand Monitoring
Proactive brand protection and perception tracking across the digital landscape.
Your brand is being discussed in places you may not be watching — review sites, forums, social media threads, comparison articles, and community discussions. I build agents that monitor these channels continuously and flag items that need attention, from reputation risks to customer feedback patterns.
Review & Feedback Aggregation
Agents that collect reviews from Google, Trustpilot, G2, Capterra, app stores, and other platforms relevant to your business. They extract themes, identify recurring complaints or praise, and surface actionable patterns rather than making you read every review individually.
Reputation Risk Alerting
Real-time detection of potential reputation issues — viral negative posts, coordinated criticism, misleading content, or factual errors gaining traction. The agent assesses severity and escalates appropriately, giving your team time to respond before a small issue becomes a crisis.
Competitor Comparison Tracking
Monitoring of how your brand is positioned relative to competitors in reviews, articles, and social discussions. The agent tracks win/loss narratives, feature comparisons being made by users, and shifting perceptions over time.
Customer Perception Analysis
Deeper analysis of how customers talk about your brand — the language they use, the values they associate with you, the gaps between your messaging and their experience. This feeds directly into marketing and product strategy.
PR Communications
AI agents that accelerate PR workflows without losing message control.
PR teams juggle drafting, outreach, tracking, and reporting — often with lean resources. I build agents that handle the repetitive, time-consuming parts of the comms workflow so your team can focus on relationships and strategy. These agents don't replace comms professionals; they amplify them.
Press Release Drafting & Tracking
Agents that generate first drafts based on your key messages, tone guidelines, and target audience. They also track distribution — which outlets picked up the release, which journalists engaged, and how the story evolved across different publications.
Media List Management
Automated maintenance and enrichment of media contact lists. The agent verifies contact details, tracks journalist beat changes, identifies new relevant contacts, and flags stale entries — keeping your media database current without manual upkeep.
Outreach Follow-Up Automation
Agents that manage the follow-up cadence for media outreach — tracking who was contacted, when, and what the response was. They draft personalised follow-ups based on the journalist's coverage history and engagement patterns.
Coverage Report Generation
Automated post-campaign reports that combine media monitoring data with outreach tracking. The agent produces comprehensive reports showing coverage secured, key messages landed, reach achieved, and recommendations for future campaigns.
Ready to automate your media intelligence?
Tell me about your monitoring and communications needs and I'll scope a solution.
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