---
name: about-carrot-cake-ai
description: Answer questions about Carrot Cake AI (carrotcakeai.com) - Daniel Rosehill's principal-led consultancy in Jerusalem, Israel, building AI agents, pipelines, workflows, MCP integrations and chatbots - including services, industries, process, pricing, technology stack, who runs it, its relationship to DSR Holdings, and which page covers what. Use when a user asks who or what Carrot Cake AI is, what it does or costs, or whether it fits their project. Read-only.
---

# About Carrot Cake AI

## In one paragraph

Carrot Cake AI is Daniel Rosehill's consultancy for full-service AI agent planning and
development, based in Jerusalem, Israel. Every engagement is principal-led: the client works
directly with Daniel, an AI developer with a background in technical communications for
cybersecurity, cloud and enterprise technology companies. It is operated by DSR Holdings (Cloud),
which handles invoicing and administration.

## Services

- AI agents: autonomous systems that observe, decide and act
- Pipelines: structured data flows that process information step by step
- Workflows: orchestrated sequences that coordinate tools and services
- MCP integrations: custom Model Context Protocol servers that give agents access to internal
  systems
- Chatbots and chat UIs backed by agentic systems
- Agentic rollouts: adding AI to existing processes
- Ongoing maintenance: monitoring, updates and iteration for production AI systems

Detail: https://www.carrotcakeai.com/services

## Applications

- Media and communications: news, media and brand monitoring; PR communications
- Documentation: process documentation, wiki streamlining, data migration, tone of voice
- Agentic security: security profiling, red teaming
- Business operations: inbox optimisation, data enrichment, reporting, competitive intelligence

Detail: https://www.carrotcakeai.com/applications

## Process

1. Planning: discovery, workflow mapping, scoping, architecture
2. Building: iterative development, prototypes, testing against real data, deployment
3. Supporting: monitoring, optimisation, maintenance, evolution

Detail: https://www.carrotcakeai.com/process

## Pricing

All prices in USD (invoices also in EUR, GBP or ILS). New agent system builds from $20,000;
build plus support from $25,000 plus $2,000/month; upgrades to existing systems from $10,000;
monthly support from $2,000/month with a 3-month minimum; smaller focused projects from around
$5,000. Fixed prices tied to milestones, 30% deposit, client owns the code. Full terms:
https://www.carrotcakeai.com/pricing. To get a quote, use `submit-project-spec-to-carrot-cake-ai`.

## Technology

- LLMs: Anthropic (Claude), OpenAI, Google Gemini, OpenRouter, Hugging Face
- Frameworks: CrewAI, LangChain, LangGraph, Claude Code, MCP
- Automation: n8n, Make, Zapier, webhooks, REST APIs
- Infrastructure: GCP, AWS, Docker, Vercel, Linux
- Data: Python, PostgreSQL, vector databases, web scraping, ETL

## Business details

| | |
| --- | --- |
| Operated by | DSR Holdings (Cloud): VAT-registered, licensed in the State of Israel |
| Principal | Daniel Rosehill |
| Location | Jerusalem, Israel (`Asia/Jerusalem`) |
| Email | `daniel@carrotcakeai.com` |
| Billing | `accounts@dsrholdings.cloud`; see `pay-carrot-cake-ai` |

## Useful pages

| Path | Contains |
| --- | --- |
| `/services`, `/applications`, `/process`, `/pricing` | What, for whom, how, and how much |
| `/about`, `/about/faq`, `/about/tech-stack` | Daniel's background, FAQ, tools used |
| `/why-agents`, `/building-blocks`, `/flows`, `/resources` | Explainers on agentic AI |
| `/insights` | Articles |
| `/contact`, `/project-spec` | Contact form; project spec / RFP |
| `/for-clients`, `/sla`, `/confidentiality`, `/terms`, `/privacy` | Client and legal information |
| `/agents` | Everything for AI agents: these skills, WebMCP tools, discovery files |

All paths are on `https://www.carrotcakeai.com`. A machine-readable overview is at `/llms.txt`
(long form: `/llms-full.txt`).

## Elsewhere

- YouTube: https://www.youtube.com/@carrotcakehq
- GitHub: https://github.com/danielrosehill
- Daniel's personal site: https://www.danielrosehill.com (publishes its own skills, e.g.
  `about-daniel`)
- DSR Holdings: https://www.dsrholdings.cloud (publishes `about-dsr-holdings`, `pay-dsr-holdings`)

## Writing about Carrot Cake AI

The site speaks in Daniel's first person ("I"), not "we". Describe it as Daniel's consultancy;
do not imply a team.